
01 / The Full Brand Experience
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A strategy-led branding experience designed to uncover what makes your business distinct and translate it into a visual identity that feels clear, credible, and built for growth.
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This collaborative process helps uncover the strategy behind your brand and translate it into a thoughtful visual identity that reflects who you are, what you stand for, and where you're headed. Together, we'll create a foundation that helps your business show up consistently, communicate clearly, and build trust with the people you serve.
This is ideal for businesses that:
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Want a cohesive identity rooted in strategy, not trends
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Are ready to invest in a thoughtful, long-term brand foundation​
- Are growing or evolving and need their brand to reflect that shift
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Timeline: 8–10 weeks
Investment: Projects start at $5,800 CAD​
Each project is scoped intentionally to ensure the brand supports your business goals.
PACKAGES
INCLUDES
​Brand Discovery & Strategy
Through questionnaires, research, competitor analysis, and collaborative discussion, we uncover your brand's purpose, positioning, audience, and unique strengths. These insights become the strategic foundation that informs every visual decision throughout the identity development process.
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Logo Suite
A flexible system of logo variations designed to work seamlessly across platforms, applications, and real-world use.
Colour + Typography Selection
A considered palette and type system that supports your brand personality, enhances readability, and ensures visual consistency.
Visual Brand Guidelines
A clear, easy-to-use guide outlining how your brand shows up across touchpoints, allowing for confident and consistent application over time.
Application Assets
Key branded assets to help you launch and use your new identity immediately and effectively.

02 / The Brand Starter
The Brand Starter is a streamlined logo package designed for businesses that need a professional and cohesive brand presence without the scope of a full visual identity system.
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Together, we'll create a thoughtfully designed logo suite, supported by a curated colour palette and typography selection that align with your business and help you show up consistently across key touchpoints. It's an efficient way to establish a polished and professional presence while laying the groundwork for future growth.
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This is ideal for businesses that:
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Are newly established and need a professional visual identity
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Have outgrown a DIY logo or inconsistent branding
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Want a professional identity they can build upon as the business grows
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Timeline: 4–6 weeks
Investment: Projects start at $3,500 CAD
​Each project is scoped intentionally to ensure the brand supports your business goals.
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INCLUDES
Primary Logo Design
Primary Logo DesignA professionally designed primary logo that reflects your business and serves as the foundation of your visual presence.
Supporting Logo Variations
A small suite of supporting logo variations designed for flexibility across different applications and formats.
Colour Palette + Typography Selection
A curated colour palette and font pairing that complement your logo and help create a cohesive look.
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Style Guide
A concise reference, outlining the logo suite, colours, and typography.
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This package focuses on the essential building blocks of a professional brand presence, providing the tools needed to launch and grow with confidence.
SAMPLE PROJECTS

03 / Brand Expansion
The Brand Expansion package is designed for businesses that have an existing logo or visual identity but need additional direction and support as the brand evolves.
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We build upon the foundation already in place, creating the visual tools needed to strengthen consistency, improve usability, and support future growth. From additional logo variations and brand guidelines to marketing materials and customer-facing touchpoints, each project is tailored to the unique needs of your business.
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The result is a more complete and cohesive brand that feels aligned, professional, and ready for what's next.
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This is ideal for businesses that:
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Have an existing brand but need refinement or expansion
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Are growing and require additional branded assets
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Need greater consistency across marketing, digital, and print touchpoints
timeline: 4–6 weeks
Investment: Projects start at $1,800 CAD
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INCLUDES
Brand Review & Direction
An assessment of your existing brand to identify opportunities for refinement, expansion, and improved consistency.
Visual Refinements
Strategic updates to existing brand elements to strengthen clarity, usability, and cohesion.
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Custom Brand Assets
Additional brand assets developed based on your specific business needs. Examples may include supporting logos, marketing materials, presentations, signage, social templates, print collateral, or digital assets.
Guideline Updates
Updates to existing brand documentation to support consistent application as the brand evolves.
SAMPLE PROJECTS

04 / A La Carte Services
For businesses with an existing brand foundation who need targeted design support. À la carte services are ideal for expanding, refining, or applying your brand, and are available based on fit and availability.
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À la carte services are scoped individually and may require a brief review of your existing brand to ensure alignment.
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SAMPLE PROJECTS
Let's Collaborate
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Every project begins with a discovery call to understand your brand's unique needs and goals. Together, we'll craft a visual identity that not only stands out but also stands the test of time.















