
01 / The Full Brand Experience
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A collaborative, strategy-led process that helps growing businesses look established, credible, and ready for their next phase of growth. Together, we clarify your brand foundation and translate it into a cohesive visual identity that works seamlessly across every touchpoint.
This experience is designed to bring alignment, confidence, and consistency to your brand, so decision-making feels clearer, your messaging feels intentional, and your business shows up professionally at every stage.
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This is ideal for businesses that:
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Are growing or evolving and need their brand to reflect that shift
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Want a cohesive identity rooted in strategy, not trends
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Are ready to invest in a thoughtful, long-term brand foundation​
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Timeline: 8–10 weeks
Investment: Projects start at $5,500 CAD​
Each project is scoped intentionally to ensure the brand supports your business goals.
PACKAGES
INCLUDES
​Brand Discovery & Strategy: A collaborative discovery process to clarify your brand’s purpose, positioning, and direction, creating a strong foundation for all visual decisions.
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Logo Suite: A flexible system of logo variations designed to work seamlessly across platforms, applications, and real-world use.
Colour + Typography Selection: A considered palette and type system that supports your brand personality, enhances readability, and ensures visual consistency.
Visual Brand Guidelines: A clear, easy-to-use guide outlining how your brand shows up across touchpoints, allowing for confident and consistent application over time.
Application Assets: Key branded assets to help you launch and use your new identity immediately and effectively.

02 / The Brand Starter
The Brand Starter is a streamlined brand identity experience for businesses at an earlier stage or those needing a refined visual direction. This package focuses on creating a clear, intentional brand presence that feels professional, aligned, and ready to grow.
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This is a thoughtful starting point for businesses that want to move forward with confidence, without the scope of a full brand system.
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This is ideal for businesses that:
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Are newly established or evolving their visual identity
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Need clarity and cohesion without a full brand rollout
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Want a professional foundation they can build upon
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Timeline: 4–6 weeks
Investment: Projects start at $2,800 CAD
​Each project is scoped intentionally to ensure the brand supports your business goals.
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INCLUDES
Primary Logo Design: A thoughtfully designed primary logo that reflects your business and provides a strong visual foundation.
Submark Creation: A supporting logo variation to allow flexibility across different applications and formats.
Basic Colour Palette + Typography Suggestions: A curated colour palette and type direction to support your brand personality and establish visual consistency.
Mini Brand Guide: A concise reference outlining how to apply your logo, colours, and typography with clarity and confidence.
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This package provides a strong visual foundation, with room to expand as your business
SAMPLE PROJECTS

03 / Brand Expansion
An intentional evolution of your existing brand, designed to support growth and consistency.
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Brand Expansion is for businesses with an established identity that needs refinement, additional assets, or expanded applications. This service builds on what already exists, ensuring your brand continues to show up clearly, cohesively, and professionally as your business grows.
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Rather than reinventing your brand, this experience strengthens and extends it with intention.
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This is ideal for businesses that:
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Have an existing brand but need refinement or expansion
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Are growing and require additional branded assets
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Want consistency across new platforms or touchpoints
timeline: 4–6 weeks
this package starts at $1,800 CAD
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INCLUDES
Brand Review & Direction: An assessment of your existing brand to identify gaps, opportunities, and areas for refinement.
Visual Refinements: Adjustments to colour, typography, or logo elements to improve consistency and clarity.
Expanded Brand Assets: New or updated assets designed to support your current business needs.
Updated Brand Guidelines: Revisions to ensure your brand remains cohesive and easy to apply moving forward.
SAMPLE PROJECTS

04 / A La Carte Services
For businesses with an existing brand foundation who need targeted design support. À la carte services are ideal for expanding, refining, or applying your brand, and are available based on fit and availability.
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À la carte services are scoped individually and may require a brief review of your existing brand to ensure alignment.
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SAMPLE PROJECTS
Let's Collaborate
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Every project begins with a discovery call to understand your brand's unique needs and goals. Together, we'll craft a visual identity that not only stands out but also stands the test of time.


















