01 / Mikki Rae Little Ones

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Mikki Rae Little Ones wanted a brand identity that captured their playful, uncomplicated ethos while standing out in the crowded kids’ apparel market. They needed a visual system versatile enough to work across packaging, social media, and product labeling.

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Studio 3 guided the brand through a Brand Discovery process, uncovering MRLO’s values, audience, and competitor landscape. The goal was a visual identity that felt effortless, joyful, and aligned with the brand’s mission to make kids’ clothing both practical and delightful.

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The resulting identity features clean, approachable typography, a light and airy colour palette, and simple graphic elements designed to work seamlessly across digital and physical platforms.

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Grounded in strategic clarity, this strong foundation has carried into every new design — from packaging and illustrations to social media and product launches — allowing the brand to grow intentionally while staying flexible, creative, and relevant over time.