06 / Becked Goods

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Becked Goods offers a range of highly personalized, artful, and approachable treats, but the branding wasn’t fully professional or consistent. With a new brick-and-mortar location in midtown Toronto and a growing business, founder Rebecca needed a visual identity that would capture the playful, joyful personality of the brand, stand out in a competitive local market, and reflect the high quality of her offerings.
 

Studio 3 collaborated closely with Rebecca to clarify the brand’s messaging and mission, ensuring the identity would authentically reflect her vision and values. This strategy-first approach focused on creating a system that could scale across all touchpoints, from packaging and signage to social media, while remaining flexible for future growth.

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The resulting identity balances sophistication with whimsy. A carefully chosen, sophisticated font is paired with playful, unexpected letter positioning, while a refined yet sweet colour palette adds personality and approachability. The striped elements evoke the feel of an elegant local shop. Applied consistently across logos, packaging, signage, and digital platforms, the cohesive system brings Becked Goods’ vision to life and ensures the brand is instantly recognizable.

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​The new branding has made Becked Goods widely recognizable and talked about in the city. Rooted in Rebecca’s personality and mission to “Spread Joy,” the visual identity communicates playful professionalism, high quality, and approachability at every touchpoint — helping the brand connect with customers, grow confidently, and stand out in a competitive market.