03 / Tripletta 

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Tripletta  set out to create an authentic caffe experience, serving Italian speciality items from their adorable Piaggio Ape (translation: an Italian 3-wheeled commercial truck). The goal was to create a brand experience that felt premium, approachable, and memorable, while clearly standing out in a competitive catering and mobile coffee market.

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Studio 3 led a Brand Discovery process, exploring Tripletta’s values, audience, and competitive landscape. The strategy-first approach ensured that every design decision would support a cohesive brand experience, capable of working across mobile setups, packaging, menus, and marketing materials.

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Studio 3 created an Italian café inspired identity with a premium coffee experience. Even mobile, Tripletta invites people to pause, connect, and savour their coffee and treats.

 

The timeless and sophisticated visual identity is applied across event signage, packaging, menus, and social media, consistently communicating a premium, approachable, and memorable Italian experience.

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Tripletta's success led to the creation of Rapido, a mobile spin-off, stationed at the 407 Go terminal. Rapido allows Tripletta to expand capacity while maintaining brand consistency. The visual system continues to support growth, adaptability, and memorable experiences for every client interaction.