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05 / fe ingredients

FE ingredients is a Canadian bakery ingredient distributor, who have built a culture for smooth distribution, to ensure fast, focused and consistent service. FE has been in business since 1984, but were due for an updated look that reflected their business. Studio 3 worked with FE to build a new visual brand identity focused on their mission of reliable service. 

case study



Developed Brand Core Values
Inspiration Board
Logo (Various Treatments)

Colour Palette
Font Selection
Visual Brand Guideline

LinkedIn Business Page
Business Card Design

Wix Website Refinement
3 Truck Wrap Designs

PowerPoint Template

Primary Logo_Flat_Large.jpg
logo treatments
Descriptive Logo_Flat.jpg
Alternative Logo 1_Outline Icon_Large.png
Alternative Logo 2B_Large.png
Logo Submark_Established_Solid_Large.png
FE 3.jpg
truck design
t-shirt design
Shadow Overlay Business Card Mockup2.jpg

Right from the start, we were impressed with Studio 3's process and communication. The initial onboarding was detailed and clear, outlining both the scope and schedule. Studio 3 took the time to learn our industry and business, and built a detailed strategic report, prior to any creative development. Sheera's extensive knowledge was very effective in harnessing – and ultimately visually communicating – our core values. Throughout the process, Studio 3 made the experience smooth and easy with open communication and clear next steps. Quite possibly the most impressive though, was Studio 3's adherence to the scope, budget and timeline. With Studio 3 we developed a cohesive brand identity, one that has garnered lots of positive feedback and pride.

from the client
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