Studio 3 Design Co. | Branding + Graphic Design | Toronto

05 / FE Ingredients

FE Ingredients has been operating successfully since 1984, but without formal branding or messaging, their professionalism and scale weren’t fully communicated. The company needed a visual identity and clear messaging that reflected their expertise, efficient distribution system, and long-standing reliability, helping them connect effectively with clients.

Studio 3 began with a Brand Discovery process, exploring FE Ingredients’ values, audience, and competitive landscape. This strategy-first approach focused on clarifying their mission and client messaging while creating a foundation for a cohesive visual identity that could scale across multiple touchpoints.

Studio 3 developed a clear, versatile logo, a clean typography system, and a consistent colour palette. Applied across packaging, marketing materials, and communications, the identity ensures a cohesive, recognizable presence. Additionally, the clarified messaging highlights FE Ingredients’ operational expertise and efficient distribution network, helping clients quickly understand the company’s value and reliability.

Grounded in a strategic foundation, FE Ingredients now communicates professionalism, reliability, and scale at every client touchpoint. The combined visual and messaging system strengthens their recognition and supports consistent communications.

CASE STUDY

WORK
INCLUDES

Developed Brand Core Values
Inspiration Board
Logo (Various Treatments)
Colour Palette
Font Selection
Visual Brand Guideline

LinkedIn Business Page
Business Card Design

Wix Website Refinement
3 Truck Wrap Designs

PowerPoint Template

LOGO TREATMENTS

TRUCK DESGIGN

T-SHIRT DESIGN

Shadow Overlay Business Card Mockup2.jpg

Right from the start, we were impressed with Studio 3's process and communication. The initial onboarding was detailed and clear, outlining both the scope and schedule. Studio 3 took the time to learn our industry and business, and built a detailed strategic report, prior to any creative development. Sheera's extensive knowledge was very effective in harnessing – and ultimately visually communicating – our core values. Throughout the process, Studio 3 made the experience smooth and easy with open communication and clear next steps. Quite possibly the most impressive though, was Studio 3's adherence to the scope, budget and timeline. With Studio 3 we developed a cohesive brand identity, one that has garnered lots of positive feedback and pride.

FROM THE CLIENT

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