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05 / pureyay baby organics

Pureyay baby organics is a locally sourced and made food subscription. Pureyay meets babies’ nutritional needs at every stage from purées to finger foods. The menu is full of colours and flavours which are reflective in the visual brand identity. Studio 3  worked with founder Amy, to develop a brand identity that communicates the Pureyay vision.

case study



Developed Brand Core Values
Inspiration Board
Logo (Various Treatments)

Secondary Brand Elements
Colour Palette
Font Selection
Visual Brand Guideline

Social Media Avatars
Social Media Posts

Website Banners
Photography Direction

Packaging Direction

Email Signature Design

Pureyay Baby Organics Logo
logo treatments
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Pureyay_Instagram Profile_Pink-01.jpg
Pureyay_Instagram Profile_Orange-01.jpg
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company values
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ingredient graphics
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social media posts
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Pureyay_Social Media Graphics-08.jpg
website banner
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packaging direction
Pureyay Bag.jpeg

Studio 3 Design Co. took me from idea phase to launch through brand exploration and development. Sheera helped me put into words and graphics what Pureyay is all about. She has a unique skill in being a collaborative person to bounce ideas with, helping me make Pureyay into something I couldn't have done on my own. Her timing was also fantastic, I never felt rushed or like things were dragging. Everything went smoothly along and she always made herself available to chat. 

- amy, pureyay baby organics

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studio 3 design co.  | visual brand identity + graphic design