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05 / pureyay baby organics

Pureyay baby organics is a locally sourced and made food subscription. Pureyay meets babies’ nutritional needs at every stage from purées to finger foods. The menu is full of colours and flavours which are reflective in the visual brand identity. Studio 3  worked with founder Amy, to develop a brand identity that communicates the Pureyay vision.

case study

work

Includes:
 

Developed Brand Core Values
Inspiration Board
Logo (Various Treatments)

Secondary Brand Elements
Tagline
Colour Palette
Font Selection
Visual Brand Guideline

Social Media Avatars
Social Media Posts

Website Banners
Photography Direction

Packaging Direction

Email Signature Design

Pureyay Baby Organics Logo
logo treatments
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Pureyay_Instagram Profile_Pink-01.jpg
Pureyay_Instagram Profile_Orange-01.jpg
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icon
Pureyay_Icon_Yellow-01.jpg
Pureyay_Icon_Oat-01.jpg
Pureyay_Icon_Red-01.jpg
tagline
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company values
Pureyay_Social Media Graphics-03.jpg
Pureyay_Social Media Graphics-01.jpg
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ingredient graphics
Pureyay_Ingredient Combinations_Reverse-02.jpg
social media posts
Pureyay_Social Media Graphics-02.jpg
Pureyay_Social Media Graphics-04.jpg
Pureyay_Social Media Graphics-08.jpg
website banner
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Website Banners_1200x400-04.jpg
packaging direction
Pureyay Bag.jpeg
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Studio 3 Design Co. took me from idea phase to launch through brand exploration and development. Sheera helped me put into words and graphics what Pureyay is all about. She has a unique skill in being a collaborative person to bounce ideas with, helping me make Pureyay into something I couldn't have done on my own. Her timing was also fantastic, I never felt rushed or like things were dragging. Everything went smoothly along and she always made herself available to chat. 

- amy, pureyay baby organics

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studio 3 design co.  | visual brand identity + graphic design