A strong brand lives everywhere. If you've been following along with Studio 3, you know I stand by that. But here's the extension to that statement — make it memorable. How do you stand out? Intentional brand application. AKA, branded touchpoints.
What is a Touchpoint?
A touchpoint is simply a business term for point of contact. A customer's experience with your business is based on their interactions with your brand. Therefore, any encounter your customer has with your business, is an opportunity to be memorable. Touchpoints range from physical to digital and can include:
Website
Social Media
Packaging
Brick + Mortar
Advertising + Promotions
Customer Service
Which touchpoints are relevant for your success?
Touchpoint Magic
When done correctly, touchpoints can be a great tool to deliver brand messaging and connect with your customer. When customers feel connected and aligned to brands, they become loyal.
As a small business, what can I do with the resources I have?
Brand experiences can be done on a small scale and still make a big impact. The most important way to connect with your customers is by understand their needs. Every touchpoint between the customer and your brand should be calculated.
Stickers are the most versatile applications. Not only can we get so creative and playful with the designs, but from a monetary perspective, their value well exceeds their cost. Here are a few fun and diverse ideas for incorporating branded stickers into your business👇
✨ Use them to label or brand your products and packaging, including your mailers and shipping boxes
✨ Include them as a bonus inside packages
✨ Use them as a seal
✨ Stack them on your counter in your store as a fun token
One of my favourite ways to use stickers is for packaging. When designed with intention, branded stickers will elevate an unboxing experience by creating a memorable and lasting impression. Isn't that what we're after?
Sticker Canada is my go-to resource for sticker printing. Their products, quality and price point are all impressive. For more details on their stickers, visit: www.stickercanada.com