Cyan, magenta, yellow, black. So what?
As a business owner, you don’t need to understand the inner workings of colour modes, but it’s helpful to be familiar with them. Have you heard the acronyms CMYK and RGB?
Let’s break down CMYK. This colour mode stands for the four primary ink colours combined in a professional printer: cyan, magenta, yellow and black. All artwork intended to be printed should be designed in this colour mode.
What information do you need to take away? Unless your logo has no colour, your designer should always provide you with both RGB and CMYK files. Anytime you are printing your logo, use the CMYK files to ensure colour accuracy across your brand touchpoints.
This isn’t the moooosssttt digestible information. Feel free to email me with colour mode or other brand questions anytime.